Experiência visual e interfaces para linha Nestlé Health Science
No lançamento da linha Vital Proteins da Nestlé Health Science no Brasil, desenvolvi interfaces para e-commerces e parceiros, focando na experiência do usuário e impacto visual. O projeto destacou os benefícios dos produtos e a presença da embaixadora Jennifer Aniston, contribuindo para maior visibilidade e conversão digital.
Ottawa, Ontario, Canada
2006
E-commerce
$1.578 billion (2019)
5,000+
Challenge
Como UI Designer neste projeto, participei da divulgação da marca Vital Proteins da Nestlé Health Science no Brasil, integrando a equipe ISEE de Conteúdo de Produtos. Nosso foco foi amplificar as vendas online nos e-commerces e parceiros, através de layouts atrativos e funcionais que criei e implementei em estreita colaboração com a equipe. Priorizamos a experiência do usuário, considerando suas preferências e as propriedades saudáveis dos produtos, com a influência da embaixadora Jennifer Aniston no lançamento. Esta oportunidade me permitiu aprofundar o design para e-commerces, aprimorando a presença online e impulsionando as conversões. Os resultados obtidos refletem nossa bem-sucedida colaboração.
Results
Post-redesign, user engagement significantly increased with a 25% reduction in task completion time and a 30% decrease in user error rates. User satisfaction ratings improved from 3.2 to 4.6 stars. The streamlined workflows and modern interface resulted in a 20% increase in new subscriptions within the first six months of the launch.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.